This week we are re-joined by Todd Grube and Chris Morris.
Chris is a long time industry barman who carries insight from the bar perspective on the tried and true method of brand building: On premise.
We recently got into an online argument over this and decided we should sit down and discuss.
Some of The industry has always believed : Brands are built on premise.
Other don't necessarily think that's the only way, myself included.
Whiskey Neat is a podcast and Radio show on iTunes and ESPN 97.5 FM in Houston and is brought to you every week by Terlato Distell Artisan Spirits.
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